:15 SECONDS
As you many know, TikTok is a social media app that allows users to perform Karaoke, choreographed dance moves, and quick rants about anything.
At it's core, it's Generation Z, who spend most of their afternoons making content for their page. Of course, older people love to make fun of anyone let's say over 25 who uses TikTok. However, that's what we all said about Facebook when it was just for college students.
The truth is to make really good content on TikTok requires a fair amount of skill with using a smartphone.
A popular thing to do on TT is a choreographed dance off, which mostly involves trap/hip-hop music. All it takes is one person to do a :15 second dance to a song and then it has the potential to go viral. For this post, will use the song "Dip and Lean" by rappers BlacKlout, Astreaux Guillotine, and Ybk.
On TikTok this is called the Dip and Lean Challenge
Bam The Dancer started this challenge and now it's a regular thing to spot in a TikTok feed.
What I find interesting, is the track itself and how it's a form sampling. Here's the music video.
It's a fun trap song with obvious influences to Miami Bass and Southern Hip-hop, but the core part of the track is at around 1:50 and is the reason why this song has gone viral.
STAT TIME- As of 11/14
TikTok-
#dipandleanchallenge 30M
#dipandlean 3.4M
BamTheDancer TT Page- 788k
The actual video on YouTube- 79K
Now part of this is a copyright matter, in which you only get :15 seconds to play music on social media.
Maybe I'm just a music nerd and when I heard the :15 seconds of "Dip and Lean", I wanted to hear the full track. I also find it fascinating that some on TikTok might watch endless videos of the Dip And Lean challenge but never actually listen to the full track.
It's an interesting form of sampling because people are going through tons of hip hop tracks and narrowing into the best :15 seconds of the song to use for social media. Furthermore, it's a true indication of music playing more of a background role.
The whole point of the challenge is the ability to pull of the quick dance moves in a short amount of time. Film it in random locations and challenge others to match your moves. I wouldn't be surprised if producers are making :15 second tracks simply for social media.
This isn't new and was part of the early foundation of hip-hop, however it's crazy to know that what we used to call "15 Minutes" of fame is somewhat now just ":15 seconds."
As you many know, TikTok is a social media app that allows users to perform Karaoke, choreographed dance moves, and quick rants about anything.
At it's core, it's Generation Z, who spend most of their afternoons making content for their page. Of course, older people love to make fun of anyone let's say over 25 who uses TikTok. However, that's what we all said about Facebook when it was just for college students.
The truth is to make really good content on TikTok requires a fair amount of skill with using a smartphone.
A popular thing to do on TT is a choreographed dance off, which mostly involves trap/hip-hop music. All it takes is one person to do a :15 second dance to a song and then it has the potential to go viral. For this post, will use the song "Dip and Lean" by rappers BlacKlout, Astreaux Guillotine, and Ybk.
On TikTok this is called the Dip and Lean Challenge
Bam The Dancer started this challenge and now it's a regular thing to spot in a TikTok feed.
What I find interesting, is the track itself and how it's a form sampling. Here's the music video.
It's a fun trap song with obvious influences to Miami Bass and Southern Hip-hop, but the core part of the track is at around 1:50 and is the reason why this song has gone viral.
STAT TIME- As of 11/14
TikTok-
#dipandleanchallenge 30M
#dipandlean 3.4M
BamTheDancer TT Page- 788k
The actual video on YouTube- 79K
Now part of this is a copyright matter, in which you only get :15 seconds to play music on social media.
Maybe I'm just a music nerd and when I heard the :15 seconds of "Dip and Lean", I wanted to hear the full track. I also find it fascinating that some on TikTok might watch endless videos of the Dip And Lean challenge but never actually listen to the full track.
It's an interesting form of sampling because people are going through tons of hip hop tracks and narrowing into the best :15 seconds of the song to use for social media. Furthermore, it's a true indication of music playing more of a background role.
The whole point of the challenge is the ability to pull of the quick dance moves in a short amount of time. Film it in random locations and challenge others to match your moves. I wouldn't be surprised if producers are making :15 second tracks simply for social media.
This isn't new and was part of the early foundation of hip-hop, however it's crazy to know that what we used to call "15 Minutes" of fame is somewhat now just ":15 seconds."
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